President Obama visited Penn State to talk about a new energy efficiency initiative. "Making our buildings more energy efficient is one of the fastest, easiest and cheapest ways to save money, combat pollution and create jobs right here in the United States of America, and that's what we're going to do," he said.
Marketers of energy-efficient goods have already made the easy sales to early adopters, says a new report from the Shelton Group. Now they must get through to the "holdouts," who are fairly indifferent to energy conservation, while also reaching more-willing consumers who overestimate the degree to which they've made their homes more frugal. And they must do so at a time when rising electric rates mean that a simple "you'll save money" message isn't a realistic promise to be made on behalf of energy-efficient appliances, lightbulbs, windows and the like.
Programs such as Make an Impact that drive customers and organizations to save energy through changes in behavior at their homes, businesses and plants can lead to significant energy savings, according to a new report from the American Council for an Energy-Efficient Economy.